BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Innovate New Albany - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Innovate New Albany X-ORIGINAL-URL:https://innovatenewalbany.org X-WR-CALDESC:Events for Innovate New Albany REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20250926T110000 DTEND;TZID=America/New_York:20250926T130000 DTSTAMP:20260427T094617 CREATED:20250412T025423Z LAST-MODIFIED:20250617T011942Z UID:20290-1758884400-1758891600@innovatenewalbany.org SUMMARY:Sales Versus Growth - Why They’re Different and What’s Needed To Achieve Both DESCRIPTION:NEW! Early Start – Extra Time for Connecting. Arrive as early as 11:00 am. \nBe ready to interact with our featured speaker\, Dana Allender\, and your fellow participants. \nEat. Mingle. Make new friends. \nJoin us for this TIGER Talk by Dana Allender. \nWhile “sales” often focuses on short-term wins — generating leads\, closing deals and meeting quotas — “growth” requires a deeper\, systemic approach that aligns your entire business including sales\, marketing. product/service delivery\, customer success and\, most importantly\, executive leadership. \nSales is the key ingredient in growth! However\, true growth is not just about increasing revenue but having the right people doing the right things across the organization. By understanding the difference between “driving sales” and “achieving growth”\, leaders can focus on stage-appropriate actions and strategies to transform their businesses\, wherever they might be in their journey! \n*************** \nDana Allender is Founder of SUN (as in\, “Here Comes The Sun” by The Beatles)\, a firm he created to help companies sell their “stuff” and grow their businesses with a “customer first” approach. \nDana’s interest in this came from his own early sales experiences\, needing to “build the airplane while flying it” like many founders\, business owners and sales leaders do – with the urgency to generate sales today while still learning what works (and what doesn’t) to generate repeatable\, scalable revenue tomorrow. \nAs a proud member of Sandler Sales President’s Club\, he’s been “classically trained”. With that\, he’s also found from speaking with hundreds of founders\, business owners and sales leaders that training and creating “off the shelf” playbooks isn’t enough. Learning and growth happens in actual “customer conversations” while having someone you trust (and who’s done it) working alongside you to make it happen – achieving impactful results faster.  \nIn addition to his years of B2B enterprise sales experience\, he’s served in the roles of mentor\, advisor and Entrepreneur-In-Residence for organizations such as JumpStart/JumpStart Ventures\, Youngstown Business Incubator\, Alloy Development’s OhioXcelerate\, University of Akron Resource Foundation ICorps\, Rev1 Ventures\, and RevTech Labs Fintech and Insurtech Accelerator\, MAGNET and Bounce Innovation Hub. Memberships include the Angel Capital Association\, Ohio Angel Collective\, and OhioX while also receiving investing certification through VC University. He‘s also worked with economic development partners including Greater Cleveland Partnership\, Team NEO\, and JobsOhio to drive innovation in the region. \nDana lives in Rocky River\, just outside of Cleveland\, Ohio with his family and dogs (Lance and Loki\, yes\, Loki from the Marvel collection!). His coaching doesn’t end with sales\, as he coaches kids’ travel basketball as well. He’s also learning (still) to play the guitar\, which you can see prominently displayed behind him during a zoom call and is happy to karaoke anytime – just ask! \n*************** \nLike all TIGER Events\, this talk is FREE. \nTimeline: \n11:00 – Coffee\, Snacks\, & Socializing. \n11:30 am – Lunch & More Socializing \n11:50 am – Introduce yourself to our crowd (your “15 Seconds of Fame”) \n12:05 pm – Hand-off to Dana \n1:00 pm – Wrap & Resume Socializing \n\n\n\n\n \n Name*\n \n \n \n First\n \n \n \n \n Last\n \n \n Email*\n \n Company*Consent to Use My Image & Voice*By registering for & participating in this event\, I am consenting to the recording of my image and/or voice. I am also authorizing Innovate New Albany to use photographs\, video\, and audio recordings containing my image and/or voice in any medium for any purpose.\n \n I AGREE\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Δ URL:https://innovatenewalbany.org/new-event/bringing-people-together-to-drive-sales-and-grow-businesses/ LOCATION:INNOVATE NEW ALBANY – NEW LOCATION\, 7775 Walton Pkwy\, Suite 100\, New Albany\, OH\, 43054\, United States CATEGORIES:TIGER Talk ATTACH;FMTTYPE=image/png:https://innovatenewalbany.org/wp-content/uploads/2025/04/Headshot-Allender-Blank-for-Website-092625.png END:VEVENT END:VCALENDAR