BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Innovate New Albany - ECPv6.17.0//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Innovate New Albany X-ORIGINAL-URL:https://innovatenewalbany.org X-WR-CALDESC:Events for Innovate New Albany REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20270314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20271107T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20261002T110000 DTEND;TZID=America/New_York:20261002T130000 DTSTAMP:20260816T205142Z CREATED:20260816T204958Z LAST-MODIFIED:20260816T205142Z UID:21541-1790938800-1790946000@innovatenewalbany.org SUMMARY:From Posting to Positioning: The Next Step in Making LinkedIn Work for Your Business DESCRIPTION:7775 Walton Pkwy\, Suite 100\, New Albany\, OH 43054\nFriday 10/2/26\, 11:00 am – 1:00 pm\nPlease arrive at 11:00 am. Eat. Mingle. Make new friends. \nIn February 2026\, nearly 100 founders\, entrepreneurs\, and other innovators joined Allison Ditmer for her TIGER Talk on how to become more visible and intentional on LinkedIn. \nOn October 2nd\, she’ll be back to take the conversation a step further. \nWhether you attended the first session or you’re joining for the first time\, this TIGER Talk will help you move beyond simply showing up on LinkedIn and get more strategic about who you’re trying to reach\, what you’re communicating\, and how you’re using your limited time on the platform. \nWe’ll kick things off with a quick refresher of the highest-impact lessons from Part 1\, then spend the majority of our time digging into new territory. \nYou’ll learn:\n– How to get clearer on your ideal client so your content isn’t trying to speak to everyone\n– How to turn that ICP clarity into stronger content that attracts the people you actually want to reach\n– How to use AI as a helpful LinkedIn tool without letting it dilute what makes you credible\, recognizable\, and human\n– Why “professional-looking” isn’t enough when it comes to your profile\, banner\, images\, and overall positioning\n– How to create a realistic LinkedIn rhythm that keeps you visible without turning the platform into another overwhelming item on your to-do list \nWe’ll look at real examples\, work through practical exercises\, and talk about what’s actually working (and not working) on LinkedIn right now. \nAttended Part 1? Come back. We’re building on it! \nMissed Part 1? You’re not behind. We’ll get you caught up before we dive in. \nYou’ll leave with greater clarity around who you’re trying to reach\, what you want to be known for\, and how to use LinkedIn more intentionally to grow your business. \n*************** \nAllison Ditmer\, MBA is a two-time Bowling Green State University graduate (BSBA in Marketing and MBA)\, content strategist\, LinkedIn expert\, speaker\, and founder with 20 years of experience in digital marketing. \nBefore starting her own business\, Allison spent 15 years at Abbott Nutrition\, where she led digital marketing and ecommerce initiatives across pediatric\, therapeutic\, and performance nutrition brands. \nNearly four years ago\, she left corporate life and built her content business largely through LinkedIn. Since then\, she has worked with 53+ organizations and experienced leaders\, helping founders\, fractional executives\, and B2B businesses turn their expertise into stronger positioning\, trusted content\, greater visibility\, and inbound opportunities. \nHer work goes beyond simply “posting on LinkedIn.” Allison helps clients get clear on who they want to reach\, what they want to be known for\, and how to turn their expertise into content and conversations that support real business growth. \nAllison is also a speaker and member of the Denison Edge team\, where she teaches college-level courses in digital marketing\, content creation\, and SEO. \nWhen Allison’s not working with clients\, speaking\, or teaching\, she can be found cuddling with her two mini Yorkies\, traveling to national parks\, or cheering on her kids at travel sports games. \n*************** \nLike all TIGER Events\, this TIGER Talk is FREE. \nSchedule:\n11:00 am – Coffee\, Snacks & Socializing.\n11:15 am – Lunch & More Socializing\n11:45 am – Introduce yourself to our crowd\n12:05 pm – Learn from Allison\n1:00 pm – Wrap & Resume Socializing \n\n\n \n Name*\n \n \n \n First\n \n \n \n \n Last\n \n \n Email*\n \n Company*Consent to Use My Image & Voice*By registering for & participating in this event\, I am consenting to the recording of my image and/or voice. I am also authorizing Innovate New Albany to use photographs\, video\, and audio recordings containing my image and/or voice in any medium for any purpose.\n \n I AGREE\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Δ URL:https://innovatenewalbany.org/new-event/from-posting-to-positioning-the-next-step-in-making-linkedin-work-for-your-business/ LOCATION:INNOVATE NEW ALBANY – NEW LOCATION\, 7775 Walton Pkwy\, Suite 100\, New Albany\, OH\, 43054\, United States CATEGORIES:TIGER Talk ATTACH;FMTTYPE=image/png:https://innovatenewalbany.org/wp-content/uploads/2025/12/Headshot-Allison-Ditmer-Blank-022026.png END:VEVENT END:VCALENDAR