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DTSTART;TZID=America/New_York:20260925T110000
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DTSTAMP:20260829T222745Z
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UID:21555-1790334000-1790341200@innovatenewalbany.org
SUMMARY:How to Prep for Investment: What Investors Are Looking For
DESCRIPTION:7775 Walton Pkwy\, Suite 100\, New Albany\, OH 43054\nFriday 9/25/26\, 11:00 am – 1:00 pm\nPlease arrive at 11:00 am. Eat. Mingle. Make new friends. \nRaising capital is about more than a great idea\, it’s about telling a clear financial story\, knowing your numbers\, and showing investors you’re building a business that can scale. \nIn this TIGER Talk\, Michelle Murcia of Book+Street will break down what investors actually look for before they write a check: \n\na strong model\nrealistic forecasts\nclean operations\na thoughtful cap table\na team that can execute\n\n  \nMichelle will cover how founders can prepare for the fundraising process\, avoid common blind spots\, and build the finance\, people\, and systems infrastructure that gives investors confidence. Whether you’re raising your first round or gearing up for what’s next\, we’ve got your back. \n*************** \nMichelle Murcia has more than 25 years of finance\, accounting\, administration and investment experience\, in publicly traded\, privately held and not for profit corporations\, startups and billion-dollar enterprises\, regional investment funds\, investment advisory service firms and highly performing national funds. \nMichelle has served as a C-level consultant to early-stage start-up companies since 2013 providing strategic financial services as their contract Chief Financial Officer\, advising on a number of complex financial transactions\, and to an investment advisory firm as Venture Partner\, supporting the investment process for Series B\, C and later stage syndicated venture transactions\, including due diligence\, financial modeling\, investment document preparation and portfolio reporting. \nShe launched Book+Street in early 2018 to address a big gap in the startup ecosystem in the Midwest\, providing on-demand CFO and controllership services to a growing number of tech and service companies throughout Ohio. \nMichelle is a Certified Public Accountant in addition to her Certified Equity Professional designation\, earned a BS in Business Administration with an emphasis in Service Sector Management from California State University\, San Marcos\, and an MBA from The Ohio State University. \n*************** \nLike all TIGER Events\, this talk is FREE. \nSchedule:\n11:00 am – Coffee\, Snacks & Socializing.\n11:15 am – Lunch & More Socializing\n11:45 am – Introduce yourself to our crowd (10 seconds or less)\n12:05 pm – Learn from Michelle\n1:00 pm – Wrap & Resume Socializing \n\n\n                \n                        Name*\n                            \n                            \n                                                    \n                                                    First\n                                                \n                            \n                            \n                                                    \n                                                    Last\n                                                \n                            \n                        Email*\n                            \n                        Company*Consent to Use My Image & Voice*By registering for & participating in this event\, I am consenting to the recording of my image and/or voice. I am also authorizing Innovate New Albany to use photographs\, video\, and audio recordings containing my image and/or voice in any medium for any purpose.\n								\n								I AGREE\n							\n          \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n        \n                        Δ
URL:https://innovatenewalbany.org/new-event/how-to-prep-for-investment-what-investors-are-looking-for/
LOCATION:INNOVATE NEW ALBANY – NEW LOCATION\, 7775 Walton Pkwy\, Suite 100\, New Albany\, OH\, 43054\, United States
CATEGORIES:TIGER Talk
ATTACH;FMTTYPE=image/png:https://innovatenewalbany.org/wp-content/uploads/2025/05/Headshot-Michelle-Murcia-Blank-for-website-062725.png
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