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Marketing Automation on a Budget
August 4 @ 11:30 am - 1:00 pm
| TIGER Talk
Everyone needs to market, but very few startups and small businesses prioritize spending on marketing. Enter marketing automation: on a budget! The talk will introduce marketing automation as it applies to small businesses. What can you do for free? For $100 a month? $500? $1000? There’s a solution for virtually everyone, but it takes some guidance and proven strategies to make it work. We will end the talk with bots, AI, and what’s around the corner for marketing automation.
Brian Thomas is the co-author of Marketing Automation Foundation: Eliminating Unproductive Marketing, an introduction to digital marketing platforms. He claims to have failed at more marketing projects than most people ever attempt, but in so doing, became extremely knowledgeable about marketing automation. Through his company, Impact Social, he helps businesses of any size avoid these familiar mistakes. Although he is a self-proclaimed marketing engineer, his actual degree is in Mechanical Engineering. He believes in using engineering principles to test and develop successful marketing systems.
11:30a – Networking
12:00p – Speaker
1:00p – Group Meeting Concludes & Networking Resumes
Cost: Free! (Lunch included)
Expert Office Hours
Business experts offer free 30-minute business consultations each month.
Why New Albany?
As a community created by innovators for innovators, New Albany offers a robust ecosystem that leverages entrepreneurship, business connectivity, public-private partnerships and quality of life to inspire creativity and accelerate commerce.