A light, humorous, yet informative look at elevator speeches, 30-second personal commercials, and why your networking message is critical. Jeffrey Pollock will challenge the status quo by taking a stand against the prevailing wisdom behind “Elevator Speeches” and 30-second personal commercials. He will spotlight themes like niche marketing, differentiation, and positioning. To inspire those in attendance, he will reveal a closely-guarded method for creating a personalized message that has networking impact. Filled with anecdotes, human-interest stories,
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