Corporations have almost unanimously accepted and internalized the need to ‘innovate’ to stay competitive. What exactly ‘innovation’ means, and how to go about it, is far less clear cut. You only need to scratch the surface of most industries in the US to discover the wreckage of discontinued, re-purposed or de-scaled innovation programs. Yet few doubt the need to continue to invest heavily in this thing called innovation. In fact, more and more CEOs are
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