BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Innovate New Albany - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Innovate New Albany
X-ORIGINAL-URL:https://innovatenewalbany.org
X-WR-CALDESC:Events for Innovate New Albany
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220408T120000
DTEND;TZID=America/New_York:20220408T130000
DTSTAMP:20260406T064613
CREATED:20220312T213034Z
LAST-MODIFIED:20220324T204008Z
UID:10000228-1649419200-1649422800@innovatenewalbany.org
SUMMARY:Becoming Customer-Centric\, for Davids and Goliaths (LIVESTREAM)
DESCRIPTION:This event has a NEW DATE: \nFriday April 8. \nPlease register by 10 pm on Thu Apr 7.\nAt 11 pm\, we’ll email you a Zoom link to access the LIVESTREAM the next day. \nWhile established companies aspire to be customer-obsessed at scale\, start-ups are exploiting opportunities to deliver experiences\, like Dollar Shave Club or PillPack\, and creating billions in new value. Why were those success stories from start-ups and not from the established companies? And how can you spot and solve those opportunities\, even in categories that look well-tilled? \nWhether you’re a Goliath looking for “Goliath’s Revenge” or a David planning to disrupt a category\, this TIGER Talk by strategist and innovation leader Gretchen Goffe will give you an actionable framework to use in your business at a personal and enterprise level. Gretchen will introduce the “4 Keys to Customer-Centricity” – how to embody empathy and deliver empathy at scale – to solve ‘little’ friction points and develop new ‘Big I’ revenue opportunities – with plenty of real-world examples. \n*************** \nGretchen Goffe is CEO and Founder of the DTLiveLAB. which enables design thinkers to build their customer-centric skills through live practice. As DTLiveLab’s leader\, Gretchen engages with executives and change agents to assist their organizations’ transformation to customer-centricity at scale. Through a combination of innovation and/or customer experience roadmaps and training plans\, change happens in weeks\, not months or years. \nGretchen draws from 15 years’ experience in hundreds of design thinking sprints and teaching in a top B-school to create live learning experiences for the next generation. As the Executive Director of Innovation at The Ohio State University\, she developed best practices in innovation and brought thought leadership to OSU’s corporate member base. Gretchen earned her Degree in Applied Economics and Business Management from the Cornell University Dyson School of Business. And in 2020\, she completed the Stanford GSB flagship LEAD program in Corporate Innovation. \n*************** \nLike all TIGER  Events\, this one is FREE.  \nEvent Timeline: \n11:45 am – Join via Zoom\, introduce yourself & socialize \n12:00 pm – Hand-off to Gretchen \n1:00 pm – Wrap \n[expire-content date=”2022-04-08 1:00pm” message=”This event has passed so registration is closed.”]Oops! We could not locate your form. [/expire-content]
URL:https://innovatenewalbany.org/new-event/becoming-customer-centric-for-davids-and-goliaths-livestream/
LOCATION:OH
CATEGORIES:TIGER Talk
ATTACH;FMTTYPE=image/png:https://innovatenewalbany.org/wp-content/uploads/2022/03/Headshot-Gretchen-Goffe-TIGER-Talk-040822.png
END:VEVENT
END:VCALENDAR