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DTSTART;TZID=America/New_York:20221026T113000
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SUMMARY:Get Ready for the Migration to Google Analytics 4 (In-Person)
DESCRIPTION:WED. 10/26\, 11:30 am – 1:00 pm \nNOTE: This event will be IN-PERSON at Innovate New Albany (8000 Walton Pkwy\, Suite 200\, New Albany\, OH 43054) \nPlease bring your laptop\, ready to apply what you learn to your own website.  \nAnd\, come at 11:30 am. Join us to eat\, mingle\, and make new friends! \n*************** \nGoogle Analytics (UA – Universal Analytics) is going away in July 2023 and is being replaced with Google Analytics 4 (GA4). Find out what this means for your website and the steps you need to take to keep your website tracking going. \nIn this workshop\, Tanya Zyabkina\, Principal at Probabilistically\, will show how to setup up Google Analytics 4 for your website and migrate from Universal Analytics. Topics that will be covered: \n\nOverview of website tracking using Google Analytics\nHow to determine whether you have Universal Analytics or GA4\nOptions to add GA4 tracking\nIntroduction to global tags and Google Tag Manager for GA4\nBasic GA4 setup demonstration\nOverview of GA4 data\n\nWhat you need for a successful workshop: \n\nAccess to the backend of your website\, like your WordPress or WiX login.\nIf you have had Google Analytics/Google Tag Manager set up\, login into a Google account with administrative access to these services.\n\nIf you have never had GA installed\, you will only need access to the backend of your website. \n*************** \nTanya Zyabkina is Principal at her analytics consulting practice\, Probabilistically\, where her goal is to help companies make better decisions based on data. \nTanya’s expertise comes from leading the analytics function for Fortune 500 companies in the retail and telecom industries. Her experience spans from qualitative market research in the fashion industry to building an enterprise data warehouse for an online publishing company. \nShe earned an MBA from The Ohio State University\, a Master’s degree in Economics from Novosibirsk State University\, and a Graduate Certificate in Data Science from Harvard University Extension School. \nTanya writes about analytics on her personal website zyabkina.com and on her practice website probabilistically.com. \n*************** \nLike all TIGER  Events\, this one is FREE. \nEvent Timeline: \n11:30 am – Lunch and socializing \n11:50 am – Guests introduce themselves to our in-person crowd \n12:05 pm – Hand-off to Tanya \n1:00 pm – Wrap \n[expire-content date=”2022-10-26 1:00pm” message=”This event has passed so registration is closed.”]\n\n                \n                        Name*\n                            \n                            \n                                                    \n                                                    First\n                                                \n                            \n                            \n                                                    \n                                                    Last\n                                                \n                            \n                        Email*\n                            \n                        Company*Consent to Use My Image & Voice*By registering for & participating in this event\, I am consenting to the recording of my image and/or voice. I am also authorizing Innovate New Albany to use photographs\, video\, and audio recordings containing my image and/or voice in any medium for any purpose.\n								\n								I AGREE\n							\n          \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n        \n                        Δ\n \n                        \n[/expire-content]
URL:https://innovatenewalbany.org/new-event/get-ready-for-the-migration-to-google-analytics-4-in-person-event/
LOCATION:Innovate New Albany\, 8000 Walton Parkway Suite 200\, New Albany\, OH\, 43054\, United States
ATTACH;FMTTYPE=image/png:https://innovatenewalbany.org/wp-content/uploads/2022/10/Headshot-Tanya-Z-TIGER-Tools-Graphics-101622.png
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