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SUMMARY:It’s Not About You: A Radical Approach to Marketing
DESCRIPTION:Be ready to interact with our featured speaker\, Dana Casto\, and your fellow participants. \nPlease arrive at 11:30 am. Eat. Mingle. Make new friends. \nMany businesses and organizations are fed up with spending money on marketing that doesn’t work. If they knew what to do differently\, they would. Meanwhile\, revenue is lagging and holding them back. \nThere is a better way. \nYou will walk away from this TIGER Talk knowing seven simple marketing principles that will transform your approach to marketing. \nThese principles are based on Donald Miller’s best-selling book “Building A StoryBrand” and have been proven to positively impact any organization or business regardless of industry. \n*************** \nOur speaker\, Dana Casto\, has contributed his marketing expertise to for-profit\, non-profit\, and higher education businesses for over twenty years. \nIn 2020\, Dana founded Whispr Strategic Marketing to help service-based small businesses and non-profits align their marketing goals with business objectives to drive sustainable revenue. At Whispr\, marketing services offered include website redesigns\, content marketing planning\, full-service marketing implementation\, and strategic advising. \n*************** \nLike all TIGER Events\, this talk is FREE. \nTimeline: \n11:30 am – Lunch / Socializing \n11:50 am – Introduce yourself to our crowd (your “15 Seconds of Fame”) \n12:05 pm – Hand-off to Dana \n1:00 pm – Wrap / More Socializing \n  \nThis event has passed so registration is closed.
URL:https://innovatenewalbany.org/new-event/its-not-about-you-a-radical-approach-to-marketing/
LOCATION:INNOVATE NEW ALBANY – NEW LOCATION\, 7775 Walton Pkwy\, Suite 100\, New Albany\, OH\, 43054\, United States
CATEGORIES:TIGER Talk
ATTACH;FMTTYPE=image/jpeg:https://innovatenewalbany.org/wp-content/uploads/2025/02/Headshot-Dana-Castro-TIGER-Graphic-last-one-from-Rob-jpg-scaled-1-scaled.jpg
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