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SUMMARY:The Accidental Marketer Discovers the Latest Generation of SEO
DESCRIPTION:7775 Walton Pkwy\, Suite 100\, New Albany\, OH 43054\nFriday 1/30/26\, 11:00 am – 1:00 pm\nBe ready to interact with our featured speaker\, James Brenza\, and your fellow participants.  \nPlease arrive at 11:00 am. Eat. Mingle. Make new friends. \nMarketing SEO seemed straight forward – until AI “moved the cheese.” \nThe SEO game has been upended and continues to morph. Unfortunately\, you can’t ignore the changes if you want your products or services to be discovered by your customers. Coming from the perspective of a business owner that is not a marketing expert\, this TIGER Talk will focus on the difficult lessons learned while recalibrating marketing strategies to adapt to the shifting AI landscape. \nThis talk will help define some of the basics of SEO (Search Engine Optimization) marketing. We’ll then explore how AI has changed it to create GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). We’ll also discuss some simple content changes you can make to your website now to help ensure you get the visibility you deserve. Lastly\, we’ll explore other strategies to leap over the SEO/GEO/AEO challenges. While it may seem daunting\, AI and automation will work in your favor to win the game. \nWho is this session for? \n\nOwners that are struggling with the shifting digital marketing landscape and are tired of losing traffic.\nNon-marketing leaders that are confused by marketing TLA’s (Three Letter Acronyms) and how it impacts their business.\nLeaders that may need to refine how they’re selecting marketing agencies to ensure they are focused on the latest marketing hotness.\nBusiness owners that need to quickly adapt their marketing plans to remain relevant.\n\n*************** \nOur speaker\, James Brenza\, is a serial entrepreneur after leaving a career in global Fortune 100 companies. While most of his career has been dedicated to optimizing IT and operations\, his journey as an entrepreneur made him face into the headwinds of marketing. He leads both Greenest Grow (a grow automation platform) and Done With Pain (a pain management company). \n*************** \nLike all TIGER Events\, this talk is FREE. \nTimeline: \n11:00 am – Coffee\, Snacks\, & Socializing \n11:30 am – Lunch & More Socializing \n11:50 am – Introduce yourself to our crowd (your “15 Seconds of Fame”) \n12:05 pm – Hand-off to James \n1:00 pm – Wrap & Resume Socializing \n\n\n                \n                        Name*\n                            \n                            \n                                                    First\n                                                    \n                                                \n                            \n                            \n                                                            Last\n                                                            \n                                                        \n                            \n                        Email*\n                            \n                        Company*Consent to Use My Image & Voice*By registering for & participating in this event\, I am consenting to the recording of my image and/or voice. I am also authorizing Innovate New Albany to use photographs\, video\, and audio recordings containing my image and/or voice in any medium for any purpose.\n								\n								I AGREE\n							\n          \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n        \n                        Δ
URL:https://innovatenewalbany.org/new-event/the-accidental-marketer-discovers-the-latest-generation-of-seo/
LOCATION:INNOVATE NEW ALBANY – NEW LOCATION\, 7775 Walton Pkwy\, Suite 100\, New Albany\, OH\, 43054\, United States
CATEGORIES:TIGER Talk
ATTACH;FMTTYPE=image/png:https://innovatenewalbany.org/wp-content/uploads/2025/12/Headshot-James-Brenza-Blank-for-Website-013026.png
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