BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Innovate New Albany - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Innovate New Albany
X-ORIGINAL-URL:https://innovatenewalbany.org
X-WR-CALDESC:Events for Innovate New Albany
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260717T110000
DTEND;TZID=America/New_York:20260717T130000
DTSTAMP:20260507T072202
CREATED:20260503T200141Z
LAST-MODIFIED:20260503T200141Z
UID:10000457-1784286000-1784293200@innovatenewalbany.org
SUMMARY:The Last Unfair Advantage: How Human Experience Beats Every Marketing Tactic You're Currently Using
DESCRIPTION:7775 Walton Pkwy\, Suite 100\nNew Albany\, OH 43054\nFriday 7/17/26\, 11:00 am – 1:00 pm\nBe ready to interact with our featured speaker\, Alex Avery\, and your fellow participants. \nEat. Mingle. Make new friends.\nWhat if your most powerful marketing asset has nothing to do with ads\, content\, or social media? Join us for a session that will fundamentally change how you think about brand building and business growth. \nThis TIGER Talk by Alex Avery will cover why live experiences drive the kind of loyalty that no digital tactic can match\, and how technology has made it possible to measure all of it in ways that finally justify the budget. Alex will walk through a framework that gives you a real game plan: how to stand up an activation\, track what matters\, and leverage the content for campaigns that compound over time. \n*************** \nBio – in the words of our speaker\, Alex Avery\, Co-Owner of REVA: \n“I have spent most of my career at the intersection of brand\, technology\, and the moments that actually make people feel something. I run a marketing company focused on live experiences and events for the retail industry\, where I learned firsthand that no ad campaign outlasts a room full of people who walked away from your brand feeling like they mattered. \nI also advise on enterprise data and AI transformation\, which is a fancy way of saying I help organizations stop doing things by hand that should have been automated years ago. \nI sit on the Small Business Council for the Columbus Chamber of Commerce\, serve on the board of Communities in Schools Ohio\, and co-host Conquering Columbus\, a podcast about the founders and business owners who built something real in this city. \nDad of three. Columbus lifer. Firm believer that the best marketing still happens in person.” \n*************** \nLike all TIGER Events\, this talk is FREE.\n11:00 am – Coffee\, Snacks\, & Socializing\n11:15 am – Lunch & More Socializing\n11:45 am – Introduce yourself to our crowd (10 seconds please)\n12:05 pm – Hand-off to Alex\n1:00 pm – Wrap & Resume Socializing \n\n\n                \n                        Name*\n                            \n                            \n                                                    First\n                                                    \n                                                \n                            \n                            \n                                                            Last\n                                                            \n                                                        \n                            \n                        Email*\n                            \n                        Company*Consent to Use My Image & Voice*By registering for & participating in this event\, I am consenting to the recording of my image and/or voice. I am also authorizing Innovate New Albany to use photographs\, video\, and audio recordings containing my image and/or voice in any medium for any purpose.\n								\n								I AGREE\n							\n          \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n            \n        \n                        Δ
URL:https://innovatenewalbany.org/new-event/the-last-unfair-advantage-how-human-experience-beats-every-marketing-tactic-youre-currently-using/
LOCATION:INNOVATE NEW ALBANY – NEW LOCATION\, 7775 Walton Pkwy\, Suite 100\, New Albany\, OH\, 43054\, United States
CATEGORIES:TIGER Talk
ATTACH;FMTTYPE=image/png:https://innovatenewalbany.org/wp-content/uploads/2026/05/Headshot-Alex-Avery-TIGER-Blank-071726.png
END:VEVENT
END:VCALENDAR