Be ready to interact with our featured speaker, Urko Wood, and your fellow participants.
Please arrive at 11:30 am. Eat. Mingle. Make new friends.
Wouldn’t it be great if there were a reliable way to differentiate your products and
services from the competition?
Actually, there is.
The key to successful differentiation lies in focusing on what truly
matters to your target customers. By asking the right questions, understanding what
they want to accomplish, and where their needs remain unmet, you can unlock new
opportunities for growth.
Jobs-to-Be-Done (JTBD) is a breakthrough approach that flips traditional market
research and the front end of innovation on its head. It’s uniquely effective at helping
entrepreneurs and business leaders uncover the key, hidden needs that drive customer
decisions, thereby enabling them to create differentiated growth strategies and products
with strong market fit. Due to the complexity and cost of full JTBD consulting projects,
however, it has been out of reach for most small and mid-sized companies.
In this TIGER Talk, Urko Wood will introduce you to “Lean JTBD,” a practical evolution
of the proven JTBD framework, designed to help entrepreneurs and business leaders:
— Find and capitalize on the customers’ unmet needs
— Boost employee engagement and productivity
— Foster a culture of innovation
…by applying the mindset and key concepts of JTBD – without the complexity or cost of
traditional consulting.
If you want to build products and services that stand out, command premium pricing,
and deliver sustainable growth, this talk is for you!
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Urko Wood is an accomplished innovation leader and the founder of Reveal Growth Consultants, where he helps companies drive innovation and growth by uncovering their customers’ hidden unmet needs.
With over 18 years of expertise in the Jobs-to-Be-Done (JTBD) innovation approach, Urko has enabled companies of all sizes – including startups and Fortune 1000 leaders – to achieve revenue growth through unique customer insights. His passion lies in transforming innovation from a guessing game into a repeatable, customer needs-driven process.
Urko has worked with leading organizations such as Battelle Memorial Institute, NetJets, Can-Am Off-Road Vehicles, Franklin University, and GBQ Partners to uncover hidden customer needs that drive innovation and differentiation.
Before founding Reveal in 2012, Urko worked closely with Tony Ulwick, the chief pioneer of JTBD, at Strategyn Consulting. Urko had prior leadership roles at Deloitte, UnitedHealthcare, where he built top level skills in strategy, sales, and customer engagement.
Urko earned his MBA at The Wharton School and he’s a veteran of the US Navy.
Urko is an active writer and speaker on innovation and growth strategy. He has guest lectured at Denison University, OSU’s Center for Innovation and Entrepreneurship, and Otterbein University’s MBA Program. A lifelong learner, Urko is dedicated to helping leaders and entrepreneurs unlock their potential to build products and services customers truly love.
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Like all TIGER Events, this talk is FREE.
Timeline:
11:30 am – Lunch / Socializing
11:50 am – Introduce yourself to our crowd (your “15 Seconds of Fame”)
12:05 pm – Hand-off to Urko
1:00 pm – Wrap / More Socializing
