Your Headline’s Five Important and Surprising Jobs
When we were in school, we were taught how to write a title for our
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Posts by Laurie Zinn
Incorporating Visual Content Into Your Marketing Strategy
Your content marketing strategy is your plan to reach your target audience through the content
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Your Ideal Marketing Team
Every business needs marketing to establish its brand, connect with customers and sell their products
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Write for Your Target Audience
The Dream Wouldn’t it be great if you started a business that satisfied a need
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7 Steps to Creating a Content Calendar
Creating content for your business is vital to its success. Interesting, engaging content can connect
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Blogging vs. Business Writing: 10 Unique Differences
On any given day, you write thousands of words for your business. You answer emails,
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How To Make Your Blog “Work” For Your Business
A blog is an important part of your business’s content marketing strategy. Writing for your
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5 Qualities of Strong Content
Your company’s digital content keeps you engaged with your customers. It answers their questions, and
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Your Ultimate Editing Checklist
Editing is an important final step in the content you are writing. Sending a document
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5 Writing Goals Your Business Should Have for 2016
The year is coming to a close, and if you are like many businesses, you
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