Steve Grunwell, Author at Innovate New Albany

Posts by Steve Grunwell

Mandrill Takes the Pain Out of Email Deliverability

Companies that have been on the web for any amount of time usually have stories to tell about email deliverability; while “99% of the emails we send are opened by their recipients” might not be as sexy as “we had five million unique visitors last month” or “our homepage loads in 700 milliseconds”, there are few ways to risk customers as quickly as your transactional emails not arriving (or worse, getting caught in a spam filter). Deliverability isn’t the first metric people consider as they start running their businesses online, but it’s certainly the one they hear most about from customers when things don’t go well. Fortunately, MailChimp offers a nice little service called Mandrill that makes sure your customers are never left wondering.

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