Category: copywriting

When we were in school, we were taught how to write a title for our papers and projects. We learned that the title was supposed to summarize or introduce what...

Your content marketing strategy is your plan to reach your target audience through the content you write. This includes your website pages, your blog articles, your email marketing efforts, and...

Every business needs marketing to establish its brand, connect with customers and sell their products and services. And with digital marketing, the outreach opportunities are endless. Now, instead of simply...

The Dream Wouldn’t it be great if you started a business that satisfied a need for every single person in the entire world? Think of the success you would have!...

Creating content for your business is vital to its success. Interesting, engaging content can connect your customers to your business, improve your search results, and support and enhance your brand....

Seth Godin, the author of Marketers are Liars, says “Beware of the CEO blogs,” and he’s right – a blog is not a glorified press release. A successful blog should...

On any given day, you write thousands of words for your business. You answer emails, craft proposals, and take notes in meetings. You may be responsible for updating your business’s...

A blog is an important part of your business’s content marketing strategy. Writing for your blog should not be a chore or another item to cross off your to-do list....

Your company’s digital content keeps you engaged with your customers. It answers their questions, and allows for an inroad for ongoing and future conversations. The content your business creates –...