To reach the right customers, we need to understand who they are and what they need—so we can reach them at the right time and with the right messaging. Creating...
Most people buy things because they tell themselves a story. They believe their purchases will make life easier, solve a problem, or are necessities. They decide that the money they...
Brian Penick has launched and worked with many companies including Soundstr, The Counter Rhythm Group, and Musicians’ Desk Reference. He has out-smarted the industry and has taken his companies to...
Business owners have plenty of options when marketing a business online, but it’s important to make intelligent decisions and not get wrapped up in online marketers’ unscrupulous techniques. Bill Troy...
The key to capturing the interests of prospects, while sustaining the mindshare of your current customers, is highly dependent upon your ability to supply information that meets them with information...
