To reach the right customers, we need to understand who they are and what they need—so we can reach them at the right time and with the right messaging. Creating...
Starting your own business may seem like a far-off dream that will take years to achieve, but in reality, it’s closer than you think. These days, there are so many...
I’m a young entrepreneur in Columbus, Ohio. Given the current ecosystem, that’s actually a pretty mighty combination. Ohio is the best state in the country if you’re looking to start...
Columbus Business First has featured Innovate New Albany companies three times in the past two months. Myonexus and Jetfuel Tech Inc., are both changing the medical industry with their innovative...
Here’s why even smaller businesses should have a plan to handle crisis communications. 2017 has been awash in crises for brands like Pepsi, Adidas and United. All have made major...
Many people think the hardest part of starting a business is when you’re just getting started. David Robinson, principal and founder of the Montrose Group, LLC, begs to differ. He...
If you are starting a new business and find yourself overwhelmed with all the legal components that need to be dealt with, you are not alone. Most entrepreneurs aren’t lawyers,...
The need to cowork and collaborate takes us, the human race, back to primitive times; hunting together, cooking together, building together. Working with one another is part of every culture...
I recently read a startling statistic: 60 percent of marketers still don’t measure their marketing in any meaningful way. This comes from a Small Business Trends interview with Sam Mallikarjunan,...
Investors such as Rev1 Ventures are always interested in learning about new investment opportunities. If you’ve got an exciting new idea and are considering pitching it to an investor, you...
