7775 Walton Pkwy, Suite 100
New Albany, OH 43054
Friday 5/15/26, 10:45 am – 1:00 pm
Be ready to interact with our featured speaker, Tim Wilson, and your fellow participants.
Please arrive at 10:45 am. Eat. Mingle. Make new friends.
Is data visualization, at its core, about making the data aesthetically pleasing?
In this TIGER Talk, Tim Wilson will make the case that the answer is an emphatic, “No!”…but that that is often a beneficial side effect of data visualizations that do what they most need to do: help the audience understand the information being presented.
“Understanding” is a function of the brain, so it makes sense that effective data visualization should be grounded in neuroscience and psychology.
In this talk, Tim will introduce some foundational concepts from these fields: the three types of memory, Miller’s Law, and cognitive load. From there, he will cover specific techniques that are a natural outgrowth of these concepts, including maximizing the data-pixel ratio, the power of McKinsey titles, and why horizontal bar charts generally (but not always!) are more impactful than pie charts.
These concepts will all be demonstrated with examples that drive home their breadth of applicability and impact.
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Tim Wilson is the Head of Solutions at facts & feelings, a business consultancy that helps organization put their data to productive use. He is the co-author of “Analytics the Right Way: A Business Leader’s Guide to Putting Data to Productive Use”, has co-hosted the Analytics Power Hour podcast since 2015, and has been a co-organizer of the monthly Columbus Data and Analytics Wednesday meetup since 2008.
Tim has been an analytics practitioner since 2001, working in a variety of roles, from managing the BI team at a high tech B2B company, to leading the analytics teams at several marketing agencies, to consulting directly with companies—many of them in the Fortune Global 500—to help them improve the impact of their investments in data and analytics. He has worked with organizations that span a broad range of industries, including: financial services, consumer packaged goods, retail, philanthropic foundations, pharma, and healthcare.
While Tim has physically resided in Columbus, since 2007, his soul maintains near-full-time residency in Austin, Texas.
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Like all TIGER Events, this talk is FREE.
10:45 am – Coffee, Snacks, & Socializing
11:15 am – Lunch & More Socializing
11:45 am – Introduce yourself to our crowd (10 seconds please)
12:05 pm – Hand-off to Tim
1:00 pm – Wrap & Resume Socializing
