It’s Not About You: A Radical Approach to Marketing - Innovate New Albany
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It’s Not About You: A Radical Approach to Marketing

January 31, 2025 @ 11:30 am - 1:00 pm

| TIGER Talk

Innovate New Albany’s NEW LOCATION:

7775 Walton Pkwy, 3rd Floor, New Albany, OH 43054

Friday 1/31/25, 11:30 am – 1:00 pm

Be ready to interact with our featured speaker, Dana Casto, and your fellow participants.

Please arrive at 11:30 am. Eat. Mingle. Make new friends.

Many businesses and organizations are fed up with spending money on marketing that doesn’t work. If they knew what to do differently, they would. Meanwhile, revenue is lagging and holding them back.

There is a better way.

You will walk away from this TIGER Talk knowing seven simple marketing principles that will transform your approach to marketing.

These principles are based on Donald Miller’s best-selling book “Building A StoryBrand” and have been proven to positively impact any organization or business regardless of industry.

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Our speaker, Dana Casto, has contributed his marketing expertise to for-profit, non-profit, and higher education businesses for over twenty years.

In 2020, Dana founded Whispr Strategic Marketing to help service-based small businesses and non-profits align their marketing goals with business objectives to drive sustainable revenue. At Whispr, marketing services offered include website redesigns, content marketing planning, full-service marketing implementation, and strategic advising.

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Like all TIGER Events, this talk is FREE.

Timeline:

11:30 am – Lunch / Socializing

11:50 am – Introduce yourself to our crowd (your “15 Seconds of Fame”)

12:05 pm – Hand-off to Dana

1:00 pm – Wrap / More Socializing

  • By registering for & participating in this event, I am consenting to the recording of my image and/or voice. I am also authorizing Innovate New Albany to use photographs, video, and audio recordings containing my image and/or voice in any medium for any purpose.

 

Details

Date:
January 31, 2025
Time:
11:30 am - 1:00 pm
Event Category: