7775 Walton Pkwy, Suite 100, New Albany, OH 43054
Friday 1/30/26, 11:00 am – 1:00 pm
Be ready to interact with our featured speaker, James Brenza, and your fellow participants.
Please arrive at 11:00 am. Eat. Mingle. Make new friends.
Marketing SEO seemed straight forward – until AI “moved the cheese.”
The SEO game has been upended and continues to morph. Unfortunately, you can’t ignore the changes if you want your products or services to be discovered by your customers. Coming from the perspective of a business owner that is not a marketing expert, this TIGER Talk will focus on the difficult lessons learned while recalibrating marketing strategies to adapt to the shifting AI landscape.
This talk will help define some of the basics of SEO (Search Engine Optimization) marketing. We’ll then explore how AI has changed it to create GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). We’ll also discuss some simple content changes you can make to your website now to help ensure you get the visibility you deserve. Lastly, we’ll explore other strategies to leap over the SEO/GEO/AEO challenges. While it may seem daunting, AI and automation will work in your favor to win the game.
Who is this session for?
- Owners that are struggling with the shifting digital marketing landscape and are tired of losing traffic.
- Non-marketing leaders that are confused by marketing TLA’s (Three Letter Acronyms) and how it impacts their business.
- Leaders that may need to refine how they’re selecting marketing agencies to ensure they are focused on the latest marketing hotness.
- Business owners that need to quickly adapt their marketing plans to remain relevant.
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Our speaker, James Brenza, is a serial entrepreneur after leaving a career in global Fortune 100 companies. While most of his career has been dedicated to optimizing IT and operations, his journey as an entrepreneur made him face into the headwinds of marketing. He leads both Greenest Grow (a grow automation platform) and Done With Pain (a pain management company).
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Like all TIGER Events, this talk is FREE.
Timeline:
11:00 am – Coffee, Snacks, & Socializing
11:30 am – Lunch & More Socializing
11:50 am – Introduce yourself to our crowd (your “15 Seconds of Fame”)
12:05 pm – Hand-off to James
1:00 pm – Wrap & Resume Socializing
