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TIGER Talk

From Posting to Positioning: The Next Step in Making LinkedIn Work for Your Business

Fri. Oct 2nd @ 11:00 am - 1:00 pm

INNOVATE NEW ALBANY – NEW LOCATION

7775 Walton Pkwy, Suite 100
New Albany, OH 43054 United States

7775 Walton Pkwy, Suite 100, New Albany, OH 43054

Friday 10/2/26, 11:00 am – 1:00 pm

Please arrive at 11:00 am. Eat. Mingle. Make new friends.

In February 2026, nearly 100 founders, entrepreneurs, and other innovators joined Allison Ditmer for her TIGER Talk on how to become more visible and intentional on LinkedIn.

On October 2nd, she’ll be back to take the conversation a step further.

Whether you attended the first session or you’re joining for the first time, this TIGER Talk will help you move beyond simply showing up on LinkedIn and get more strategic about who you’re trying to reach, what you’re communicating, and how you’re using your limited time on the platform.

We’ll kick things off with a quick refresher of the highest-impact lessons from Part 1, then spend the majority of our time digging into new territory.

You’ll learn:
– How to get clearer on your ideal client so your content isn’t trying to speak to everyone
– How to turn that ICP clarity into stronger content that attracts the people you actually want to reach
– How to use AI as a helpful LinkedIn tool without letting it dilute what makes you credible, recognizable, and human
– Why “professional-looking” isn’t enough when it comes to your profile, banner, images, and overall positioning
– How to create a realistic LinkedIn rhythm that keeps you visible without turning the platform into another overwhelming item on your to-do list

We’ll look at real examples, work through practical exercises, and talk about what’s actually working (and not working) on LinkedIn right now.

Attended Part 1? Come back. We’re building on it!

Missed Part 1? You’re not behind. We’ll get you caught up before we dive in.

You’ll leave with greater clarity around who you’re trying to reach, what you want to be known for, and how to use LinkedIn more intentionally to grow your business.

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Allison Ditmer, MBA is a two-time Bowling Green State University graduate (BSBA in Marketing and MBA), content strategist, LinkedIn expert, speaker, and founder with 20 years of experience in digital marketing.

Before starting her own business, Allison spent 15 years at Abbott Nutrition, where she led digital marketing and ecommerce initiatives across pediatric, therapeutic, and performance nutrition brands.

Nearly four years ago, she left corporate life and built her content business largely through LinkedIn. Since then, she has worked with 53+ organizations and experienced leaders, helping founders, fractional executives, and B2B businesses turn their expertise into stronger positioning, trusted content, greater visibility, and inbound opportunities.

Her work goes beyond simply “posting on LinkedIn.” Allison helps clients get clear on who they want to reach, what they want to be known for, and how to turn their expertise into content and conversations that support real business growth.

Allison is also a speaker and member of the Denison Edge team, where she teaches college-level courses in digital marketing, content creation, and SEO.

When Allison’s not working with clients, speaking, or teaching, she can be found cuddling with her two mini Yorkies, traveling to national parks, or cheering on her kids at travel sports games.

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Like all TIGER Events, this TIGER Talk is FREE.

Schedule:
11:00 am – Coffee, Snacks & Socializing.
11:15 am – Lunch & More Socializing
11:45 am – Introduce yourself to our crowd
12:05 pm – Learn from Allison
1:00 pm – Wrap & Resume Socializing

  • By registering for & participating in this event, I am consenting to the recording of my image and/or voice. I am also authorizing Innovate New Albany to use photographs, video, and audio recordings containing my image and/or voice in any medium for any purpose.

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