The Six Second Movie Trailer

Written by Innovate New Albany@InnovateNA11 years ago

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Are you tired of the typical movie trailer that leaves nothing to the imagination? If so, Twitter’s popular new video app, Vine, will wet your appetite and, perhaps, leave you wanting more with its six-second format.

In fact, Vine is being used by marketers to promote summer movies such as Monsters University and World War Z. Regal Entertainment Group, a 572-location cinema chain is casting a wide net to reach moviegoers through social media that includes Vine, Twitter, Instagram and Facebook. To date, the app has been downloaded by 13 million iPhone users.

Learn more at www.adweek.com.

Innovate New Albany, the city’s incubator for technology startups, entrepreneurs and small businesses, features 16,000 square feet of space within the New Albany Business Park’s Signature Office Building, 8000 Walton Parkway.