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Coca-Cola Accelerator Leverages Startup Mentality

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How does a large, monolithic Fortune 500 company innovate? The company’s new accelerator program in cities throughout the world will bring entrepreneurs’ disruptive, pioneering, less bureaucratic mindset together to co-design, collaborate and build together.

Startups are great at getting started. In fact, 50 million new businesses were created globally last year. However, their high failure rate is attributed to an inability to scale their businesses, something that more established companies excel at, notes David Butler, the vice president of innovation.

Visit coca-colacompany.com to learn more.

 

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