Chipotle, a company that essentially built its business on social media marketing, takes another leap forward with the release of a new app-based game that went viral last month.

A short film accompanying the app cleverly skewers big agribusinesses and food processing conglomerates to underscore Chipotle’s environmentally friendly value proposition. The lesson: video and game apps are gaining mileage among national advertisers in the race to engage and influence consumers. In fact, digital video traffic is expected to quadruple by 2017 according to a recent study by Cisco Systems. Read more at www.emarketer.com.

View the Chipotle video at www.foodnewsmedia.com.