Chipotle Video and Game AppsInfluence Consumers - Innovate New Albany | New Albany, Ohio

Chipotle Video and Game Apps
Influence Consumers

Chipotle, a company that essentially built its business on social media marketing, takes another leap forward with the release of a new app-based game that went viral last month.

A short film accompanying the app cleverly skewers big agribusinesses and food processing conglomerates to underscore Chipotle’s environmentally friendly value proposition. The lesson: video and game apps are gaining mileage among national advertisers in the race to engage and influence consumers. In fact, digital video traffic is expected to quadruple by 2017 according to a recent study by Cisco Systems. Read more at

View the Chipotle video at



Innovate New Albany, the city’s incubator for technology startups, entrepreneurs and small businesses, features 16,000 square feet of space within the New Albany Business Park’s Signature Office Building, 8000 Walton Parkway.

Expert Office Hours

Your Questions • Our Experts
Private Appointments

9:00 am – 12:00 pm


Fri June 28
Fri Aug 2 Fri Oct 4
Fri Sept 6 Thu Dec 5

Register 2-3 weeks in advance

Have Expertise?

Share it

Subscribe to Our Updates!

  • Please enter your email address
  • This field is for validation purposes and should be left unchanged.

Why New Albany?

As a community created by innovators for innovators, New Albany offers a robust ecosystem that leverages entrepreneurship, business connectivity, public-private partnerships and quality of life to inspire creativity and accelerate commerce.

Learn More