Category: copywriting

Spotlighting the trailblazers shaping New Albany's future through innovation and entrepreneurship.

Your Ultimate Editing Checklist

Editing is an important final step in the content you are writing. Sending a document off with content inconsistencies, spelling errors, awkward sentences or missing words can be embarrassing. And...

copywriting

5 Writing Goals Your Business Should Have for 2016

The year is coming to a close, and if you are like many businesses, you have already begun to set your goals for 2016. You have likely made sales projections,...

copywriting

10 Tips for Conquering Writer’s Block

It happens to all of us, and often at the most inconvenient times. We are attempting to write a blog or an article for our business, and we can’t get...

copywriting

“What Should I Blog About?” Tips and Suggestions for Creating Valuable Blog Content

Having a blog is a great way to drive traffic to your website. It also keeps your website fresh with new, relevant content. Through the articles that you post, you...

copywriting
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Are You Making These Web Writing Mistakes?

Writing for the web is different from any other writing you do for your business. Your readers are scanners. They will decide within the first three seconds of landing on...

copywriting

Great Resources for Beginning Bloggers

Having a blog for your business has countless benefits, and fortunately for most of us, starting and maintaining a blog does not require technical skill or an IT degree. With...

copywriting
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10 Calls to Action You Can Use in Your Writing

Close the deal. Ask for the order. Make the sale. These are conclusions to a sales call that we all learned in basic sales training. It’s one of the most...

copywriting
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First The Good News: Social Media Doesn’t Drive Sales

Google has made us smarter, far more discerning, and knowledge-driven. We don’t buy until Google tells us all systems are “go.” Ninety four percent of business buyers start with a...

copywriting, social
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Your Secret Weapon to Business Growth: The Email Contact List

An email contact list may seem like an insignificant collection of data. It’s just a list of names and emails, right? It’s really quite more than that. An email contact...

copywriting, email marketing
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How to Optimize Your Web Content

Optimizing your web content is a necessary and essential part of writing for your business. You spend a lot of time creating helpful, engaging content for your website or blog,...

copywriting
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