To reach the right customers, we need to understand who they are and what they need—so we can reach them at the right time and with the right messaging. Creating...
Most people buy things because they tell themselves a story. They believe their purchases will make life easier, solve a problem, or are necessities. They decide that the money they...
Does public relations play a role in the growth of your business? Is earned media an effective way to establish trust and credibility? Tracy Teuscher, accredited public relations pro and...
Brian Penick has launched and worked with many companies including Soundstr, The Counter Rhythm Group, and Musicians’ Desk Reference. He has out-smarted the industry and has taken his companies to...
Business owners have plenty of options when marketing a business online, but it’s important to make intelligent decisions and not get wrapped up in online marketers’ unscrupulous techniques. Bill Troy...
