Category: marketing

Spotlighting the trailblazers shaping New Albany's future through innovation and entrepreneurship.

TIGER Talk Recap: Know Thine Customer: How to Build Personas that Help You Reach Your Ideal Buyer

To reach the right customers, we need to understand who they are and what they need—so we can reach them at the right time and with the right messaging.  Creating...

business, communications, marketing, sales, small business, startups

TIGER Talk Recap: A Marketer’s Approach to Selling

Most people buy things because they tell themselves a story. They believe their purchases will make life easier, solve a problem, or are necessities. They decide that the money they...

marketing, sales

TIGER Talk Recap: How Public Relations Helps Fuel Business Growth

Does public relations play a role in the growth of your business? Is earned media an effective way to establish trust and credibility? Tracy Teuscher, accredited public relations pro and...

branding, communications, community, development, marketing, press, public relations, social

TIGER Talk Recap | Inbound Marketing: The Key to Successful Growth Hacking

Brian Penick has launched and worked with many companies including Soundstr, The Counter Rhythm Group, and Musicians’ Desk Reference. He has out-smarted the industry and has taken his companies to...

business, communications, copywriting, digital, email marketing, inbound marketing, marketing, sales

TIGER Talk Recap: CLICKSAND: How Online Marketing Will Destroy Your Business (And the Unlikely Secret to Saving it)

Business owners have plenty of options when marketing a business online, but it’s important to make intelligent decisions and not get wrapped up in online marketers’ unscrupulous techniques. Bill Troy...

email marketing, marketing, sales, social

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