Category: social

Spotlighting the trailblazers shaping New Albany's future through innovation and entrepreneurship.

TIGER Talk Recap: How Public Relations Helps Fuel Business Growth

Does public relations play a role in the growth of your business? Is earned media an effective way to establish trust and credibility? Tracy Teuscher, accredited public relations pro and...

branding, communications, community, development, marketing, press, public relations, social

TIGER Talk Recap: CLICKSAND: How Online Marketing Will Destroy Your Business (And the Unlikely Secret to Saving it)

Business owners have plenty of options when marketing a business online, but it’s important to make intelligent decisions and not get wrapped up in online marketers’ unscrupulous techniques. Bill Troy...

email marketing, marketing, sales, social
Colored Innovate New Albany Logo cover

First The Good News: Social Media Doesn’t Drive Sales

Google has made us smarter, far more discerning, and knowledge-driven. We don’t buy until Google tells us all systems are “go.” Ninety four percent of business buyers start with a...

copywriting, social
Colored Innovate New Albany Logo cover

5 Best Ways to Use Facebook Ads for a Local Business

It’s no secret that Facebook has increasingly become a pay to play arena for businesses. Much has been made over just how far organic reach has plummeted the past couple...

social
Colored Innovate New Albany Logo cover

4 Ways Onsite Blogging Can Boost Your Small Business

Thriving in the digital world is an ongoing effort. In order to drive success for your small business and maintain your competitive edge, it is essential to set yourself up...

small business, social, technology
Colored Innovate New Albany Logo cover

How to Determine the Best Social Media Platforms for Your Business

All social media channels are not created equal. It’s important to understand the differences so you can focus your efforts on the right platforms. Start by defining your audience and...

business, social
Colored Innovate New Albany Logo cover

How to Leverage Social Media Contests for Brand Success

One tactic that has proven successful for brands is the implementation of social media contests. A social media contest is an excellent way to get your audience to engage with...

business, digital, social

Subscribe to Our Newsletter