Boosting Creativity through Physical Proximity

Written by Innovate New Albany@InnovateNA12 years ago

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South by Southwest Interactive Festival calls it serendipity, the new buzzword that has replaced innovation. Whatever you call the often random process by which ideas turn into discoveries, companies across the country are trying to ignite it by developing workspaces that are more likely to encourage the kind of casual encounters that happen over lunch or around the coffee machine that can spark new ideas.

Read more in the New York Times article “Engineering Serendipity”.

Innovate New Albany, the city’s incubator for technology startups, entrepreneurs and small businesses, features 16,000 square feet of space within the New Albany Business Park’s Signature Office Building, 8000 Walton Parkway.