Dan Snyder’s Lower, Headquartered in New Albany, is Dramatically Simplifying the Home Buying Process.

Written by Innovate New Albany@InnovateNA3 years ago

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Dan Snyder co-founded Lower in 2014 with four other partners to disrupt the mortgage industry. He first got the entrepreneurial bug in his mid-20s when starting his first business. Although it wasn’t scalable, the business allowed him to buy his first home, showing him firsthand how important homeownership is.

Lower is a fintech platform founded on the belief that owning a home is one of the greatest wealth creators out there. The platform has three unique channels utilizing technology to make the typically daunting homebuying process easier—those channels being online, offline, and Mortgage as a Service.

For online, the tech-forward, consumer-centric brand, Lower.com, focuses on lowering the costs of buying or refinancing a home through an all-digital experience. 

Lower’s offline offering serves consumers seeking a more traditional, realtor-centric mortgage experience and is called Lower Local.

And finally, Lower’s newest channel centers around offering Mortgage as a Service (MaaS) to large, national consumer brands, like Opendoor and Homelight.

Together, these three diverse channels provide an outlet for every type of homebuyer, meeting them where they are, and in turn, creating more homeowners.

Since founding in 2014, the Lower team has grown from just a handful of people in a temporary space at Easton to 1,100 employees nationwide and a company headquarters in New Albany.

In 2021, Lower raised the largest Series A funding round in Ohio history—$100M led by venture capital firm, Accel. 

You may also recognize Lower from their partnership with two-time MLS Champions, the Columbus Crew. They are the residing naming-rights sponsor for the Crew’s home, Lower.com Field.

Innovate New Albany, the city’s incubator for technology startups, entrepreneurs and small businesses, features 16,000 square feet of space within the New Albany Business Park’s Signature Office Building, 8000 Walton Parkway.