Scoring Profitable Growth: Tools to Begin and Win (hybrid) - Innovate New Albany

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Scoring Profitable Growth: Tools to Begin and Win (hybrid)

November 4, 2022 @ 11:30 am - 1:00 pm

| TIGER Talk

8000 Walton Parkway Suite 200
New Albany, OH 43054 United States

Please register by 10 pm, Thu Nov 3. 

Hybrid format: select either “In-Person” or “Virtual via Zoom.”

On the evening of Nov 3, we’ll send a reminder email (including Zoom link) to all who’ve registered.

We hope you can join us In-Person. If so, please come ready to interact with our TIGER Talk presenter and your fellow participants. Plan to arrive at 11:30 am. Join us to eat, mingle, and make new friends!


Everyone says they want to grow their business, but they don’t know how or where to begin.

To help address this issue, this TIGER Talk will introduce you to the StratStar tool.

StratStar helps businesspeople:
• Identify and evaluate various growth options
• Score options against each other for comparison and focus
• Generate discussion and thinking that serves as a basis for a growth plan

Our presenter, Melissa Fisher, will show participants how to consider each of five dimensions to evaluate growth options, Then, we will review examples of visualizations and comparisons for choosing the best option(s) and getting started.

Bonus: There will be an opportunity to sign up to have your company included in a free case study. By participating, you will gain access and be able to learn from the study’s results.

For over 20 years, Melissa Fisher has been fascinated by what drives profitable results for businesses. Across many industries and leadership positions, she has produced profitable growth, created new brands and products, won awards, and exceeded goals for brands like Disney, Mattel, Nickelodeon, and Newell Rubbermaid.

In 2007 she founded her own growth strategy and marketing company, F4Marketing LLC, to achieve results for client partners.

In 2008, Melissa took her love of marketing to The Ohio State University to teach graduate and undergraduate courses in her spare time, and now she teaches in the Otterbein University MBA program.

Her education includes an MBA from The University of Southern California (Fight On!) and a BFA from Miami University. She loves to chat about marketing, so check out and her blog at https:// and email her at or connect with her on LinkedIn.


Hybrid Format – Event Timeline:

11:30 am – Lunch & Socializing (In-Person Participants)

11:50 am – Connect via Zoom (Virtual Participants)

11:55 am – Introduce Yourself to All (In-Person & Virtual Participants)

12:05 pm – Hand-off to Melissa

1:00 pm – Wrap

This event has passed so registration is closed.



November 4, 2022
11:30 am - 1:00 pm
Event Category:


Innovate New Albany
8000 Walton Parkway Suite 200
New Albany, OH 43054 United States
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