Innovate New Albany is excited to introduce a new set of learning programs under the name: “TechTrain, Learning for Life.”
This first program in this series is titled “Master Visual Identity Using Adobe Photoshop & Illustrator.”
In-Person at Innovate New Albany, 7775 Walton Pkwy, Suite 100, New Albany, OH 43054
This program is intended for professionals and others who want to learn foundational tools to create professional designs – Photoshop and Illustrator from Adobe.
No prior experience with graphic design or Adobe software tools is expected or required.
Who Should Participate?
- Small Business Owners: You want to save money on design fees and have the ability to make quick, on-brand edits or create simple graphics for your team.
- Marketing Managers: You need to create compelling visual content and understand the technical requirements for different platforms, ensuring your brand’s message is consistent and high-quality.
- Ecommerce Entrepreneurs: You need to edit product photos, create banners, and design packaging that makes your products look professional to customers.
- Creative Entrepreneurs: You have a great eye for design and want to bring your unique visual ideas to life with professional-grade software.
- Lifetime Learners: Anyone who believes that gaining skills in creating professional level graphics and images will enhance their effectiveness in business and life more generally.
Key Learnings
- Learn to navigate the interfaces of Photoshop and Illustrator, understand the difference between photo manipulation and vector-based graphics, and organize your workspace for maximum efficiency.
- Discover the core tools and techniques you may use frequently, such as creating logos and marketing documents in Illustrator, and editing photos and creating mockups in Photoshop.
- Understand the different file formats and export settings for web, print, and social media, so your visuals will always look their best.
- Learn the power of layers and layer masks to make edits and adjustments without permanently altering your original work, giving you the freedom to experiment and revise.
Instructor Bio
Our instructor, Harrison Moshier, is an accomplished product design engineer with a successful history working in businesses across the Central Ohio.
Skilled in Visual Design and Design Research, Harrison works full time at AEP Energy where he’s a designer for new substation facilities.
Prior to AEP, Harrison worked at Converge Technologies, an engineering design company where he oversaw the development of dozens of commercial facing products.
Why Choose Adobe for Design?
Other software tools like Canva are great for quick, templated designs, but they have limitations that can limit your options and your impact.
Adobe Photoshop and Illustrator are the industry-standard tools that give you:
- Pixel-Perfect Control: Retouch product photos, remove unwanted objects, and create stunning, high-quality images that make your business look professional.
- Vector Versatility: Design logos, icons, and illustrations that can be scaled to any size, from a business card to a billboard without losing quality. This is impossible in template-based software.
- True Ownership: Create unique, original assets from scratch, ensuring your brand stands out and is not a variation of a popular template everyone else is using.
- AI Toolkit: Use artificial intelligence as a tool to help elevate your ideas. You are given full control of generating new assets or modifying existing images and vectors
- Seamless Integration: If or when you’re ready to hire a professional designer, they’ll typically use Adobe products. Learning the basics now means you can communicate effectively and make informed decisions about your design needs.
Like all Innovate New Albany programs, this one is FREE!
Class size will be limited to 20 people.
Course Schedule – Four consecutive Wednesdays, 6:00 -8:00 pm: October 29 & November 5, 12, 19
NOTE: For this program, each student will need to have their own licenses to use the Photoshop and Illustrator software. The cost for 4-week licenses covering both is about $20.
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