Please register by 10:00 pm, Tue July 26.

Hybrid format: select either “In-Person” or “Virtual via Zoom.”

The night before this event, we’ll send a reminder email (including Zoom link) to all who’ve registered.

Our TIGER Talk presenter, Tristan Ruml, is a leader in marketing and business development with deep expertise in helping businesses find leads, engage with prospects, close deals, and grow revenues!

Tristan joined Innovate New Albany in June 2022 for a talk entitled “Use LinkedIn to win Clients – Without Being Spammy.” (As background, see below for the complete description of Tristan’s previous talk.)

Responding to popular demand, we have invited Tristan back to provide more education on how to use LinkedIn effectively. This time, we’ll employ a Q&A format, so please submit questions for him with your registration (or email to neil@InnovateNewAlbany.org). For the latter part of this event, we’ll also be putting Tristan on “the hot seat,” asking him to respond to questions from our guests, on the fly.

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Description of Tristan’s “Use LinkedIn to win Clients – Without Being Spammy” (presented on Friday 6/4/22)

For B2B companies in almost any market segment, the process of locating great sales prospects and then turning them into customers is often long, painful, and frustrating. Yet, achieving long-term, sustainable success is impossible without developing a reliable method to acquire new customers at a cost less than their lifetime value to your company.

LinkedIn, available at our fingertips, seems like a logical tool for this purpose. But, harnessing LinkedIn’s potential to win the client-acquisition game can be difficult. That’s because the barriers to using LinkedIn are very low. As a result, the people we want to reach are sick and tired of being “spammed”! They go to great lengths to prevent, avoid, or ignore LinkedIn communications from anyone who’s not already one of their close, trusted contacts.

But, it doesn’t have to be this hard. If you know what you’re doing, you can successfully use LinkedIn win new clients!

Tristan will explain how:

• the LinkedIn platform works “under the hood”
• to leverage our improved understanding of the platform to land opportunities
• to “reverse-engineer” sales opportunities via LinkedIn
• to create our own unique LinkedIn eco-systems that align with our individual personalities and help us generate opportunities organically

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Tristan Ruml is ideally suited to advise business owners on strategies and programs for effective marketing, customer acquisition, and upselling. He has 10+ years of experience in both B2B and B2C marketing and business development roles. He’s worked in both the US and Europe across several dozen industries.

As one particular area of focus, Tristan has helped business owners build valuable networks of strategic partners, leading to dependable and growing revenue pipelines! Tristan has enabled his clients to book meetings with top executive leaders in major companies like JP Morgan Chase, Marriott, and Walgreens. Tristan’s B2B clients operate in widely varied industries including Security, Healthcare, Chemicals, Big Data, and many more. The principles he employs can help any B2B company.

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Like all TIGER  Events, this one is FREE.

Hybrid Format – Event Timeline:

11:30 am – Lunch & Socializing (In-Person Participants)

11:50 am – Connect via Zoom (Virtual Participants)

11:55 am – Introduce Yourself to All (In-Person & Virtual Participants)

12:05 pm – Hand-off to Tristan

1:00 pm – Wrap

This event has passed so registration is closed.