‘Like Getting an MBA from the Greatest Band in History’

Written by Innovate New Albany@InnovateNA13 years ago

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The story of how four musicians from Liverpool, England, built a multi-billion dollar franchise while crafting one of the most iconic brands of all time demonstrates the linkages between creativity and commerce. In their new book “Come Together: The Business Wisdom of the Beatles” Richard Courtney and George Cassidy explore how John, Paul, George and Ringo were the ultimate entrepreneurs of the music industry.

With short chapters full of business management techniques peppered with musical insights, the authors make the case that the Beatles were no accident—they were driven to achieve new heights and cross unknown barriers. As Rieva Lesonsky from SmallBizDaily.com says, “Come Together is one of the most innovative books ever on the Beatles. They don’t teach it like this in business school, but they should. It’s like getting an MBA from the greatest band in history.”

If you’re looking for a fresh interpretation of core business principals, check out this USA Today book review.

photo courtesy of Amazon

Innovate New Albany, the city’s incubator for technology startups, entrepreneurs and small businesses, features 16,000 square feet of space within the New Albany Business Park’s Signature Office Building, 8000 Walton Parkway.