The Importance of a Unified Brand Experience
When engaging in brand building, it’s important to present a unified voice in your marketing. You want to keep things consistent both internally and with your customers. This will allow you to provide a seamless experience across your digital presence, in-store visits, products, and customer service.
With an increasingly-cluttered digital landscape, you want to ensure transparency and continuity. Your customers don’t want any surprises when they solicit your brand after being engaged digitally.
Here are some tips to provide a unified brand experience:
Find Your Voice
The first thing to do is identify the brand personality that you want to represent. You want to capture this essence and allow your customer to experience it too. How do you want to speak with your audience, and how do you want them to perceive you?
Establish Brand Guidelines
After you find your voice, break down the individual elements that make you unique. Detail of all the ways that you can get these traits across to your audience. Be sure to write these out clearly into a guideline document that your employees can easily digest.
Coordinate with your Team
Make sure that everyone that represents your brand is aware of your brand voice/guidelines. This will help them represent the brand more faithfully.
Delegate Communications to a Select Few
Finally, you will want to make sure any corporate-level public communication is left in the hand of experts; the fewer the better. This person (or people) should be able to speak with authority and recognition of your brand voice.
Once you establish your voice, you will have no problem presenting a unified brand experience for your audience.
Jeromy is a Brand Analyst at The Social Firm – A full-service digital marketing agency in Columbus, OH. He specializes in Digital Advertising, Analytics and Reporting, Social Media Campaigns and Video Production.
Expert Office Hours
Your Questions • Our Experts
9:00 am – 12:00 pm
|Thu Dec 7
|Fri Feb 2
|Fri Apr 5
|Fri Jun 7
|Fri Aug 2
|Fri Oct 4
|Thu Dec 5
Register 2-3 weeks in advance
Subscribe to Our Updates!
Why New Albany?
As a community created by innovators for innovators, New Albany offers a robust ecosystem that leverages entrepreneurship, business connectivity, public-private partnerships and quality of life to inspire creativity and accelerate commerce.