If you are a business-to-business company, LinkedIn can be an important resource and marketing tool to reach and influence your business connections and make new contacts.
While its scale is a fraction of Facebook’s, more than 200 million members (nearly half from the United States) turn to the network for advice, referrals and resources. Want to get the most out of this resource? Marketing Profs, the online marketing resource for entrepreneurs and small businesses, offers 8 tips for creating and managing your LinkedIn Business Page. Sign in to review these and other tips.
