Category: small business

Spotlighting the trailblazers shaping New Albany's future through innovation and entrepreneurship.

TIGER Talk Recap: Know Thine Customer: How to Build Personas that Help You Reach Your Ideal Buyer

To reach the right customers, we need to understand who they are and what they need—so we can reach them at the right time and with the right messaging.  Creating...

business, communications, marketing, sales, small business, startups

Starting A Home-Based Business: Tips For Driven Entrepreneurs

Starting your own business may seem like a far-off dream that will take years to achieve, but in reality, it’s closer than you think. These days, there are so many...

entrepreneur, innovation, small business, startups

TIGER Talk Recap: Cracking the Small Business Loans Code

It’s every business owner’s hope that they can run their business from operating cash flow, but unfortunately that’s not always possible. When they need to secure business financing, how can...

business, economic development, small business
Colored Innovate New Albany Logo cover

Crisis communication planning isn’t only for major brands

Here’s why even smaller businesses should have a plan to handle crisis communications. 2017 has been awash in crises for brands like Pepsi, Adidas and United. All have made major...

communications, small business, startups

Your Business Culture, Vision, Strategy, & Tactics: Leveraging an Education-Centric Organization

Chances are, if you’re reading this post, you’re probably the founder of a startup, an established business owner, or a hobbyist who wants a cash flow positive entrepreneurial venture. On...

education, human resources, small business

The 5 C’s of Credit: Cash Flow is King

In our introductory blog, we alluded to the concept of a funding continuum for businesses. When you, your family, and your friends invest in your business, it is because of...

5 C's of Credit, business, economic development, small business, venture capital

The 5 C’s of Credit: What You Should Know Before You Ask a Bank for a Loan

Business owners who are passionate about their ideas find it very disheartening to learn that their own bank isn’t as enthusiastic as they are. Before you abandon all hope, there...

business, economic development, small business

Building a Security Awareness Culture: A Leadership View of IT Security

For decades, IT security and the risk of a data breach was solely a worry of the IT department. Those days are gone. They’ve been gone for a while, yet...

digital, small business, technology, Uncategorized

TIGER Talk Recap: No News? No Problem — Get Creative to Build PR Momentum

Every business wants ongoing positive media exposure, but to get it, you must take an integrative approach that combines both public relations and social media strategies. Heather Whaling, founder and...

entrepreneur, event, small business, startups

Columbus Women in Business: Heather Whaling, President at Geben Communication

In 2009 Heather Whaling quit her safe, steady job to launch a business that valued innovating best practices, doing well by doing good, and balancing work and life. She created...

business, community, digital, entrepreneur, small business, startups, women in business
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