To reach the right customers, we need to understand who they are and what they need—so we can reach them at the right time and with the right messaging. Creating...
Starting your own business may seem like a far-off dream that will take years to achieve, but in reality, it’s closer than you think. These days, there are so many...
It’s every business owner’s hope that they can run their business from operating cash flow, but unfortunately that’s not always possible. When they need to secure business financing, how can...
Here’s why even smaller businesses should have a plan to handle crisis communications. 2017 has been awash in crises for brands like Pepsi, Adidas and United. All have made major...
Chances are, if you’re reading this post, you’re probably the founder of a startup, an established business owner, or a hobbyist who wants a cash flow positive entrepreneurial venture. On...
In our introductory blog, we alluded to the concept of a funding continuum for businesses. When you, your family, and your friends invest in your business, it is because of...
Business owners who are passionate about their ideas find it very disheartening to learn that their own bank isn’t as enthusiastic as they are. Before you abandon all hope, there...
For decades, IT security and the risk of a data breach was solely a worry of the IT department. Those days are gone. They’ve been gone for a while, yet...
Every business wants ongoing positive media exposure, but to get it, you must take an integrative approach that combines both public relations and social media strategies. Heather Whaling, founder and...
In 2009 Heather Whaling quit her safe, steady job to launch a business that valued innovating best practices, doing well by doing good, and balancing work and life. She created...
