By Kerri Laubenthal Mollard of Mollard Consulting
The economic impact of holiday giving is felt far beyond the retail sector as charitable gifts to nonprofit organizations reach peak volumes in the fourth quarter.
According to “The Charitable Giving Report” published by Blackaud, 17.4% of charitable donations are given in the month of December. What does that mean in terms of dollars? Ohioans gave $17.8 billion last year, which means approximately $3.8 billion is given this month in our state.
The Columbus Foundation historically receives 30% of gifts in the holiday season of the fourth quarter, which is similar to the national average that one-third of giving is received in the last three months of the year.
