Dan Snyder's Lower, Headquartered in New Albany, is Dramatically Simplifying the Home Buying Process. - Innovate New Albany | New Albany, Ohio
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Dan Snyder’s Lower, Headquartered in New Albany, is Dramatically Simplifying the Home Buying Process.

Dan Snyder co-founded Lower in 2014 with four other partners to disrupt the mortgage industry. He first got the entrepreneurial bug in his mid-20s when he started his first business. Although the business wasn’t scalable, it allowed him to buy his first home, showing him firsthand how important homeownership is.

Lower is a fintech homebuying platform founded on the belief that owning a home is one of the greatest wealth creators out there. The platform has four diverse channels that utilize technology to make the typically daunting homebuying process easier.

The tech-forward, consumer-centric brand, Lower.com, focuses on lowering the costs of buying or refinancing a home through an all-digital experience. And for prospective homebuyers, the Lower app offers a high-yield account with a savings match, credit check feature and goal-setting tool built specifically for saving for a home. 

Consumers seeking a more traditional, realtor-centric mortgage experience can utilize Lower’s retail mortgage brand, Homeside Financial. Homeside is a become a Top 50 Lender in the nation, growing to more than 20 offices nationwide and focusing on developing local connections with an in-person experience. 

Regionally, Lower’s private-label program houses more than 18 local lenders. Using APIs, each micro-brand is connected into Lower’s sophisticated tech platform, allowing them to offer an all-inclusive, faster, and more streamlined loan process for their customers.

Lower’s newest channel is currently in development and centers around offering Mortgage as a Service (MaaS) to large, national retail consumer brands. 

Together, the four diverse channels provide an outlet for every type of homebuyer, meeting them where they are, and in turn, creating more homeowners.

The Lower team has grown from just a handful of people in a temporary space to more than 1,700, the majority working from the company’s headquarters in New Albany. They’ve funded more than $16.5 billion in loans and have been recognized as a best place to work, both locally and nationally.

You may recognize Lower from their partnership as the stadium naming rights sponsor for the Columbus Crew or from their historic funding announcement, where they raised the largest Series A investment in Ohio history ($100 million).

Innovate New Albany, the city’s incubator for technology startups, entrepreneurs and small businesses, features 16,000 square feet of space within the New Albany Business Park’s Signature Office Building, 8000 Walton Parkway.

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