Branding for Non Branding People - Innovate New Albany

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Branding for Non Branding People

June 4, 2021 @ 12:00 pm - 1:00 pm

| TIGER Talk

Please register by 10 pm, Thu June 3.
At 11 pm, we’ll email you a link to access LIVESTREAM the next day.

Every organization has a brand whether they like it or not. We can choose to have our brand defined by our customers. Or we can choose to define it ourselves. But what does “brand” actually mean?

In this TIGER Talk, our presenter, Neil Wengerd, will shed light on what branding is and the value it brings to an organization. We’ll all end up with a much better understanding of how taking the time to get it right can help you stand out, connect with your customers, and make more profit.


Neil Wengerd is a partner and creative director at Nonfiction, a brand and design studio based in Central Ohio. His practice combines a thoughtful approach to problem-solving, a unique instinct for design, and a down-to-earth attitude. Neil’s work has been recognized internationally. He’s worked with clients from distilleries to art museums to Fortune 500 companies to universities. And he firmly believes The Beatles beat the Stones. No question.


Like all Virtual TIGER 🐯 Events, this one is FREE.

Please join via Zoom at 11:45 am to introduce yourself to your fellow innovators!

Event Timeline:
11:45 am – Socialize & Introduce Yourself
12:00 pm – Hand-off to Neil Wengerd
1:00 pm – Wrap

This event has passed so registration is closed.


June 4, 2021
12:00 pm - 1:00 pm
Event Category:

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