Grow Your Brand AND Your Business - Innovate New Albany

TIGER Events

Loading Events

« All Events

  • This event has passed.

Grow Your Brand AND Your Business

April 22, 2020 @ 12:00 pm - 1:00 pm

| TIGER Talk

Register by 6 pm, Tue Apr. 21.
At about 7 pm, we’ll email you a link to access the Livestream. 

In the wake of the COVID-19 crisis, your efforts to grow your brand and your business may be shifting. If they haven’t, you may want to consider looking into how you can modify your approach to your brand, segmentation, and marketing.

In this virtual TIGER Talk, Randy Gerber will discuss proven ways to put together a marketing strategy, determine your most important brand functions and guidelines, become laser-focused in segmenting your clients, all while considering how these efforts may be influenced by the COVID-19 crisis.

Randy is the founder and principal of Gerber, LLC., a professional services firm focused solely on improving the business and overall happiness of first generation entrepreneurs. By taking a holistic approach to each individual client’s ideas and aspirations, Gerber helps its clients integrate and achieve their life, business and financial goals.

Randy is a graduate of The Ohio State University’s Fisher College of Business. As a first generation entrepreneur himself, Randy has much in common with the over 200 exclusive clients Gerber, LLC has worked with, giving them a unique relationship. This uncommon bond has helped bring in over $35 Million in revenues.

Besides being an entrepreneur, Randy is a dedicated family man, a long-time resident of Upper Arlington, and a person committed to philanthropy and giving back to his community. He has volunteered at the Childhood League Center, American Heart Association and he is an active supporter of Mid-Ohio Foodbank and Festa. In addition, Randy has been an active leader of the Columbus Chapter of the Entrepreneurs Organization (EO), including serving as a board member six times since 2000. EO is a global peer-to-peer network for entrepreneurs to learn and grow together.

Randy’s success as a first generation entrepreneur led him to write a book about the five stages of business success a first generation entrepreneur goes through when launching a new business. The book describes how to successfully integrate work demands with the many personal relationships in his/her life throughout the five stages of success and two stages of temporary failure. He specifically discusses how to use integration and planned experience-sharing to sustain and grow deliberate relationships with his/her spouse, children, parents and friends—all while starting and growing a business. Citing personal experiences and real-world examples, Randy’s book gives every first generation entrepreneur the clarity and direction they need to be a success in both business and in life.

Randy credits much of his company’s success to their customized, holistic approach to professional services. He and his team help clients take care of the details and align their business and personal lives, enabling the business owner to focus on growth with purpose – a process that betters themselves, their families, their employees, and, ultimately, the community.

Thank you to our sponsor Mmelo Boutique Confections.

This event has passed so registration is closed.


April 22, 2020
12:00 pm - 1:00 pm
Event Category:

Expert Office Hours

Your Questions • Our Experts
Private Appointments

9:00 am – 12:00 pm


Thu Dec 7


Fri Feb 2 Fri Apr 5
Fri Jun 7 Fri Aug 2
Fri Oct 4 Thu Dec 5

Register 2-3 weeks in advance

Have Expertise?

Share it

Subscribe to Our Updates!

  • Please enter your email address
  • This field is for validation purposes and should be left unchanged.

Why New Albany?

As a community created by innovators for innovators, New Albany offers a robust ecosystem that leverages entrepreneurship, business connectivity, public-private partnerships and quality of life to inspire creativity and accelerate commerce.

Learn More