Modeling & Predictive Analytics: Making the Most of Your Data - Innovate New Albany
Menu

TIGER Events

Loading Events

« All Events

  • This event has passed.

Modeling & Predictive Analytics: Making the Most of Your Data

February 8, 2019 @ 10:30 am - 12:00 pm

| TIGER Talk

8000 Walton Parkway Suite 200
New Albany, OH 43054 United States

This talk outlines how businesses big and small can use existing data to understand and prioritize customer needs. This will detail how search algorithms process consumer search information, how customer relationship management software stores and interprets data, and how that data can be modeled and analyzed to understand customer behavior. Ultimately, that data can be used to predict outcomes, refine marketing strategies, and cultivate meaningful customer relationships.

Bill Balderaz is the president and founder of Futurety, a data-driven marketing consulting firm. As president and founder, Bill helps organizations derive insights from data to predict customer behavior and deliver smarter, faster marketing programs.

Previously, Bill was founder and president of Webbed Marketing, which went from a one-man consultancy to one of the fastest growing interactive marketing agencies in the Midwest. Through the evolution of Bill’s career, he’s always found himself working in industries in their very earliest stages. Starting in 1998 (the same year Google was founded), he worked in search engine optimization, online advertising, and eCommerce. In 1999, he worked for one of the first companies developing HTML-based online learning. In 2005, five years before the iPad was invented, Bill worked on a concept for a tablet-based electronic health records software. He also worked in social media and viral marketing in 2006 (the same year YouTube and Twitter were founded).

Bill has spoken at more than 150 conferences from New York to California on topics related to public relations, sales, innovation, marketing, healthcare, search engine optimization, data mining, social media and more. He’s also been featured in more than 100 media outlets, including The Wall Street Journal, Money Magazine, and NPR.

Event is free and includes a light lunch.
Event timeline:
11:30am – Networking & lunch
12:00pm – Program begins
1:00pm – Networking resumes

Thank you to our sponsor Mmelo Boutique Confections.

This event has passed so registration is closed.

Details

Date:
February 8, 2019
Time:
10:30 am - 12:00 pm
Event Category:

Venue

Innovate New Albany
8000 Walton Parkway Suite 200
New Albany, OH 43054 United States
+ Google Map

Expert Office Hours

Your Questions • Our Experts
Private Appointments

9:00 am – 12:00 pm

2023

Thu Dec 7



2024

Fri Feb 2 Fri Apr 5
Fri Jun 7 Fri Aug 2
Fri Oct 4 Thu Dec 5



Register 2-3 weeks in advance

Have Expertise?

Share it

Subscribe to Our Updates!

  • Please enter your email address
  • This field is for validation purposes and should be left unchanged.

Why New Albany?

As a community created by innovators for innovators, New Albany offers a robust ecosystem that leverages entrepreneurship, business connectivity, public-private partnerships and quality of life to inspire creativity and accelerate commerce.

Learn More