Startup Valuations: What Founders Need to Know

Be ready to interact with our featured speaker, Michelle Murcia, and your fellow participants.

Please arrive at 11:30 am. 

Eat. Mingle. Make new friends.

In this TIGER Talk, Michelle Murcia. Founder & CEO of Book+Street, will cover:

1. Why a startup might need a valuation
2. The different types of valuations a startup might need and when
3. What’s needed to perform a valuation
4. What service providers Book+Street recommends

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Michelle Murcia has more than 25 years of finance, accounting, administration and investment experience, in publicly traded, privately held and not for profit corporations, startups and billion-dollar enterprises, regional investment funds, investment advisory service firms and highly performing national funds. Michelle has served as a C-level consultant to early-stage start-up companies since 2013 providing strategic financial services as their contract Chief Financial Officer, advising on a number of complex financial transactions, and to an investment advisory firm as Venture Partner, supporting the investment process for Series B, C and later stage syndicated venture transactions, including due diligence, financial modeling, investment document preparation and portfolio reporting.

Michelle launched Book+Street in early 2018 to address a big gap in the startup ecosystem in the Midwest, providing on-demand CFO and controllership services to a growing number of tech and service companies throughout Ohio.

Throughout her career, Michelle has designed, implemented and administered multiple equity-based compensation programs, including ISO qualified and non-qualified stock option programs, stock appreciation rights, restricted stock, and phantom stock plans. In 2003, she received the designation Certified Equity Professional (CEP), a recognized certification in the subject of equity-based compensation, from Santa Clara University.

Michelle is a Certified Public Accountant in addition to her Certified Equity Professional designation. She earned a BS in Business Administration with an emphasis in Service Sector Management from California State University, San Marcos, and an MBA from The Ohio State University.

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