Accredited public relations pro Tracy L Teuscher joins us to share the key role of public relations in fueling brand awareness and audience engagement that propels business growth. In this TIGER Talk, she will share real-world stories and campaign examples along with the latest industry research to help you clarify unique opportunities to leverage the power of PR. You’ll take away keen insights into: How PR outcomes drive important brand objectives The PR connection to
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Brent Kenreich will give a thorough overview of cyber-terrorism, specific types of attacks, and how each of these can inflict injury on your business. He will provide stats including the likelihood of different types of businesses getting hit. Brent will also discuss the different ways criminals can get into your network and how your employees can become separate targets for significant data breaches. You will learn valuable tips on: - Simple fixes you can implement
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The pace of change is rapidly accelerating, and the scale of change is expanding. Leaders have no option but to be futurists: those who anticipate, dream and create "what's next." This TIGER Talk by David Staley will outline the habits of mind possessed by all futurists, and demonstrate how to incorporate these into your own practice of leadership. David Staley is Director of the Humanities Institute and an associate professor in the Departments of History,
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Nonprofits are an economic driver in Ohio with nearly 12% of the state's workforce and more than $100 billion in annual revenue, yet their impact is even greater. There are an astounding total of 60,000+ nonprofits in Ohio that teach, heal, house, feed, enrich, and inspire. Nonprofits are truly the social fabric of our community. And, you believe your idea fills an unmet need, so you want to start your own. Please don't. Our "TIGER
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Ask any manager on planet Earth, ‘What is your key challenge?’ and among many different responses one will strike you with remarkable consistency: Staying afloat. The fast-moving roller-coaster economy we live in today makes this task increasingly difficult. Change is happening more often and at a faster speed than ever before. Just as we handle one crisis, another appears around the corner. How can we survive - and even thrive? The answer is one you’ve
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Hello there! Want to be an entrepreneur? Or a success at launching new products? Join Eric Wagner of The Ohio State University Center for Design and Manufacturing Excellence (CDME) for his talk on how to bring new products to market, utilizing the many resources and tools available in the Central Ohio Region. In this talk, you will learn about: - Effective use of the the Lean Business Model Canvas and customer discovery models. These models
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Exporting is more than putting boxes on boats and sending them to far away countries. It is about reaching the 95% of the world’s population and nearly 70% of purchasing power that lies outside America’s borders. Is your business ready to reach these customers and expand your sales? This event is designed to introduce you to the basics of exporting and encourage you to start exploring potential international business opportunities. Come and discover what it
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Any business owner who provides services to clients can leverage strategic alliances to maximize client experience and create a 4X value for his/her company's own bottom line. This can be achieved in just a four year period. This approach is aimed to dispel the old ways of getting referrals. You will walk into a new world of building meaningful relationships that will transform the client experience in a collaborative fashion. You will learn how to:
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Do you want to attract more clients, influence decisions, and create more engaged teams and communities? The hidden secret to success lies within the data you are collecting and using. In this high-energy, motivational session, Sheri Chaney Jones will explain the importance of developing a high-performance culture based on key metrics to attain greater overall efficiency and impact in your business. Participants will learn the common behaviors (and required mindset shifts) consistently used among high-achieving
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Come to this session ready to roll-up your sleeves and ask the hard questions. Bob Wiggins, Senior Vice President Venture Acceleration, Information Technologies, and Mike McCann, Vice President, Corporate Partnerships, will walk-through the process to rapidly validate, revise, or disprove your assumptions about target customers and markets. Join us to break it all down into strategic and actionable learning experiences with a focus on reducing the risk for your startup. Bob and Mike will help
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