Innovate New Albany and TechColumbus startup company, Jifiti, recently partnered with Evite, the largest online invitation and party planning platform, to include Jifiti’s ‘Gift It’ button on all party invitations. Jifiti’s gift-giving app allows users to select a gift from its growing list of retailers to send via email.

The recipient of the gift can accept the gift, which will then be sent directly from the retailer, or choose a different gift instead. Gift recipients are able to choose their own colors, sizes, and other item variables allowing them to customize the gift to their liking.

Congratulations, Jifiti!

For more information on Jifiti and its newest partnership, visit Columbus Business First.