Tweet My Time Taps Social Media for Races
What happens when a group of interactive folks get together to brainstorm ideas that leverage the power of social media? Tweet My Time , a race marketing and social media application that is the by-product of one of those sessions debuted at the Columbus Marathon in 2009. This year it enlisted nearly 4,000 registered users and sent out more than 15,000 tweets and Facebook updates.
The brain child of central Ohioans, Bryan Huber and Matt Hornsby, the app taps into race tracking systems to post updates on racers’ Facebook and Twitter profiles creating online visibility for races and sponsorship opportunities for businesses like Verizon Wireless and Nationwide.
Tweet My Time partners with the race’s timing company enabling it to use data collected and recorded from the microchip attached to racers’ running shoes.
“Tweet My Time allows racers to have text messages sent to people they want to share the experience with.” To date, Tweet My Time has been offered to racers in Columbus, Maryland, Arizona and Pittsburgh, adds Huber noting that the technology works for any type of timed event.
As one user noted, “It helped my wife and kids spot me at the finish since they had a good idea what my expected finish time would be. I hope this service catches on and is used at many more races in the future. It was fantastic.”
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