Category: branding

Spotlighting the trailblazers shaping New Albany's future through innovation and entrepreneurship.

TIGER Talk Recap: How Public Relations Helps Fuel Business Growth

Does public relations play a role in the growth of your business? Is earned media an effective way to establish trust and credibility? Tracy Teuscher, accredited public relations pro and...

branding, communications, community, development, marketing, press, public relations, social

Why Purpose-Driven Companies Are Beating The Competition

Purpose-driven brands are not a new phenomenon. As far back as ancient Greece, Hellenic cities required businesses looking to operate a storefront to declare how it would benefit the community...

branding

The Secret to Becoming a Remarkable, Memorable Company

Too many marketers think that because they’re saying something about their products and services, that means they’re storytelling. Their web pages are full of company bios, the specs and data...

branding
Colored Innovate New Albany Logo cover

How Your Brand Can Change the World

The second you open Facebook, Twitter, or your Feedly news app, there is a recurrent theme that is becoming increasingly hard to avoid. In the face of natural disasters, poverty,...

branding
Colored Innovate New Albany Logo cover

Are You Using Your Personal Brand to Drive Innovation?

How Distinctive Are You? Do You Use Your Personal Brand to Drive Innovation? Building a strong personal brand is becoming increasingly vital to startups and entrepreneurs. To gain a competitive...

branding
Colored Innovate New Albany Logo cover

The Importance of a Unified Brand Experience

When engaging in brand building, it’s important to present a unified voice in your marketing. You want to keep things consistent both internally and with your customers. This will allow...

branding, business, small business

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