To reach the right customers, we need to understand who they are and what they need—so we can reach them at the right time and with the right messaging. Creating...
When you consider some of the most successful business owners and entrepreneurs, one of the most significant commonalities between them is an aptitude for negotiation. Whether you are still trying...
I just spent a weekend with several other business coaches, and I now know this: if a group of business coaches opened a bar together, we would only serve clear...
Every business owner should have a boilerplate message — otherwise known as an elevator speech — that clearly explains who you are and what you do. And it should be...
Bias is easy to expose when you’re debating someone. But what about when you’re debating yourself? When you’re caught between two ideas or a decision, how do you know if...
No one can be an expert at everything, but when you form strategic alliances with reputable professionals that have strengths where you don’t, you can be experts together to better...
Does public relations play a role in the growth of your business? Is earned media an effective way to establish trust and credibility? Tracy Teuscher, accredited public relations pro and...
Brian Penick has launched and worked with many companies including Soundstr, The Counter Rhythm Group, and Musicians’ Desk Reference. He has out-smarted the industry and has taken his companies to...
Here’s why even smaller businesses should have a plan to handle crisis communications. 2017 has been awash in crises for brands like Pepsi, Adidas and United. All have made major...
