Category: communications

Spotlighting the trailblazers shaping New Albany's future through innovation and entrepreneurship.

TIGER Talk Recap: Know Thine Customer: How to Build Personas that Help You Reach Your Ideal Buyer

To reach the right customers, we need to understand who they are and what they need—so we can reach them at the right time and with the right messaging.  Creating...

business, communications, marketing, sales, small business, startups

A Winning Equation for Bargaining Excellence

When you consider some of the most successful business owners and entrepreneurs, one of the most significant commonalities between them is an aptitude for negotiation. Whether you are still trying...

business, communications, entrepreneur

No-Fail Time-Saving Business Strategy: Get Clear

I just spent a weekend with several other business coaches, and I now know this: if a group of business coaches opened a bar together, we would only serve clear...

business, communications

TIGER Talk Recap: Marketing Message Workshop

Every business owner should have a boilerplate message — otherwise known as an elevator speech — that clearly explains who you are and what you do. And it should be...

award, business, communications, entrepreneur, event

Cognitive Bias has No Place in Business. Here’s How to Expose it.

Bias is easy to expose when you’re debating someone. But what about when you’re debating yourself? When you’re caught between two ideas or a decision, how do you know if...

business, communications

TIGER Talk Recap: How to 4X Your Business With Strategic Alliances

No one can be an expert at everything, but when you form strategic alliances with reputable professionals that have strengths where you don’t, you can be experts together to better...

business, communications, Uncategorized

TIGER Talk Recap: How Public Relations Helps Fuel Business Growth

Does public relations play a role in the growth of your business? Is earned media an effective way to establish trust and credibility? Tracy Teuscher, accredited public relations pro and...

branding, communications, community, development, marketing, press, public relations, social

TIGER Talk Recap | Inbound Marketing: The Key to Successful Growth Hacking

Brian Penick has launched and worked with many companies including Soundstr, The Counter Rhythm Group, and Musicians’ Desk Reference. He has out-smarted the industry and has taken his companies to...

business, communications, copywriting, digital, email marketing, inbound marketing, marketing, sales
Colored Innovate New Albany Logo cover

Crisis communication planning isn’t only for major brands

Here’s why even smaller businesses should have a plan to handle crisis communications. 2017 has been awash in crises for brands like Pepsi, Adidas and United. All have made major...

communications, small business, startups

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