Category: digital

Spotlighting the trailblazers shaping New Albany's future through innovation and entrepreneurship.

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Beware: Shiny Object Syndrome & the Easy Button

Do you know someone who always has the latest buzz about gadgets? Are you that person? For example, if you’re chomping at the bit to pre-order the upcoming Apple Watch,...

development, digital, innovation, technology
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10 Content Marketing Websites that Will Improve Your Blog & Social Media

Every technology based industry focuses on trends and emerging markets to dictate how the future is shaped. Blogging and social media are going to both stick around for years to...

business, copywriting, digital, small business, startups, technology
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How to Build a Website for Your Startup on A Budget

Startup companies in today’s market are faced with an overwhelming amount of crucial decisions concerning their new business venture. A prime example is how to go about building and launching...

development, digital, small business, startups, technology
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How to Leverage Social Media Contests for Brand Success

One tactic that has proven successful for brands is the implementation of social media contests. A social media contest is an excellent way to get your audience to engage with...

business, digital, social
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Beware: Canada’s New Anti-Spam Law Applies to U.S. Companies

Canada’s tough, new anti-spam law is in force. You can face hefty fines if you do not comply with the law the next time you send any promotions by email,...

business, digital, news, technology
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Federal “Crowdfunding” Rules to Support Small Businesses

U.S. securities regulators recently lifted a ban on general solicitations or advertising directly to investors, giving startups the opportunity to reach a broader pool of potential investors and a welcome...

business, development, digital, entrepreneur, innovation, small business, startups, technology, venture capital
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Making SEO a Top Priority for 2014

Whether you are a small business or a large business, a B2B or B2C, SEO (search engine optimization) is one of the most effective digital marketing tactics available to gain...

business, development, digital, entrepreneur, innovation, small business, technology
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LinkedIn can leverage the value of relationships

If you are a business-to-business company, LinkedIn can be an important resource and marketing tool to reach and influence your business connections and make new contacts. While its scale is...

business, development, digital, entrepreneur, innovation, mobile, small business, technology
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New Albany’s e-Cycle, Prism Among Fastest Growing

New Albany businesses, e-Cycle, LLC, and Prism Marketing Communications, Inc., ranked 8th and 16th respectively among the Columbus Business First 2013 Fast 50, an annual program that recognizes companies that...

business, development, digital, economic development, entrepreneur, innovation
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Chipotle Video and Game Apps
Influence Consumers

Chipotle, a company that essentially built its business on social media marketing, takes another leap forward with the release of a new app-based game that went viral last month. A...

business, development, digital, innovation, technology
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