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Information Visualization: Make Better Decisions & Build Stronger Strategies
March 29 @ 11:30 am - 1:00 pm
| TIGER Talk
Today, organizations and businesses have access to exploding amounts of data, both quantitative and qualitative. The challenge is knowing how to harness and make sense of all that data so it can be used to inform effective future strategy and valuable innovation.
Visualizing data, or information, allows us to pull key insights out of large amounts of data, draw connections between seemingly disconnected parts, communicate various perspectives, and create a shared sense of understanding. As a focus area, our presenters will discuss how information visualization can help you make sense of both Big Data and Thick Data – to inform decision making and strategic thinking.
Attendees will learn:
– The different types of visualizations
– How to identify which visualizations are best suited for different contexts
– How different visualizations can help make sense of data and communicate insights
– How visualization can be applied to decision-making and strategic planning.
Who should attend:
– Those who work with large amounts of data
– Business owners, other strategic leaders, marketing managers, and designers
– Anyone looking to make more informed decisions to drive meaningful innovation
– Those interested in how visualizations help us make sense of complex data
Sapna Singh is a Design Researcher, Strategist and Educator. Sapna advocates for applying human-centered design methodologies for innovation and better strategic decision-making. She is currently Visiting Assistant Professor and heads the Department of Business & Entrepreneurship at Columbus College of Art and Design.
Erika Braun is an Industrial Designer and Design Researcher. Erika has experience using the human-centered design process and participatory design research methods to frame complex problems and uncover new opportunities for innovation. Her skills as a designer and researcher span various facets of the design process from research planning, exploration and needs finding to concept development, allowing her to bridge the gap between research and design. She works with stakeholders to identify problems and unmet needs in an effort to improve experiences and build more intentional product solutions and systems-based design strategies that have a meaningful impact.
Event is free and includes a light lunch.
11:30am – Networking & lunch
12:00pm – Program begins
1:00pm – Networking resumes
Thank you to our sponsor Mmelo Boutique Confections.
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